RECOMMENDED WEBSITE SUPPORT DOWNLOADS FOR
“Clear the Shelves for a Good Deed”
Dear Nonprofit Participants:
Traditional fundraising during tight economic times is becoming more challenging for nonprofits. That’s why Good Deed Foundation is exploring funding alternatives by creating partnerships between private entities (like Cabot Creamery) and public ones (like your nonprofit organization).
During a two-week trial period, from October 5 through 18, Cabot Creamery is donating up to 5% of its revenues from NY, NJ and CT sales of eight-ounce cheese bars (whether or not those packages carry the Good Deed logo) to nonprofits assisting impoverished women throughout the NY Metro/Tri-state area. If this is successful, more retailers and manufacturers will add the Good Deed logo to their packages and more dollars will be raised for nonprofits.
We can’t do this alone! That’s why we’re reaching out to you. We need your willingness to proactively engage your supporters and colleagues to get the word out. Just scroll down and click on any tools that will help you in this endeavor. Remember to fill out the Nonprofit Participation Form and email/mail it back to ensure you’re credited for your assistance. Funds will be divvied up based on level of successful outreach and participation.
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- Blast a “Clear the Shelves for a Good Deed” email to your constituents
- Distribute $1 off 2 Cabot products coupon
- Temporarily change your email signature to encourage people to purchase Cabot products Oct. 5 – 18, 2008
- Call local media and send a press announcement to encourage coverage about your nonprofit, your work and your participation in “Clear the Shelves for a Good Deed”
- Send a mass text message to everyone you know
- Include cheesy recipes
- Fill out the Participation Form
- Contact Katherine Winkleman at 212-996-0443 or winklemnpr@aol.com for templates, coupons and brainstorming
SAMPLE EMAIL BLAST TO SUPPORTERS, COLLEAGUES AND FRIENDS:
Here is an incredibly easy way to make a difference doing something you already do every day—shop!
Who: You!
What: Purchase 8oz bars of award-winning Cabot cheese each time you shop to make a difference for women and families in poverty in our local community.
When: For two weeks in October: Sunday, October 5th to Saturday, October 18th
Where: The tri-state area: New York, New Jersey and Connecticut
Why: Cabot Creamery will donate a percentage of each sale of its 8oz cheeses to women’s funds to help lift women and their families out of poverty.
We at (insert your nonprofit’s name) support this initiative.
How you can help:
- Purchase eight-ounce bars of Cabot cheese from a NY, NJ or CT retailer October 5-18
- Blast an email about this easy Good Deed to all your friends and colleagues
- Send a mass text message to everyone you know
- Serve up a Good Deed:
- Host a wine and cheese party using 8 ounce bars of Cabot cheese
- Invite the women in your neighborhood for a social gathering. Serve cheese hors d’oeuvres and feed off each other’s creativity!
- Plan a cheesy bake sale with friends and donate proceeds to a local charity that helps impoverished women and children
- Commemorate Columbus Day (Monday, October 13) with a special pasta and cheese dish
- Blog your own ideas to stimulate action
- Visit (insert your nonprofit’s name) at (insert street address) and pick up ten $1 off two Cabot products to distribute to everyone you know
- Walk the streets of your city with the Good Deed logo. Simply find the logo online or on a Cabot cheese bar, cut it out, and accessorize! Whether it is on a handbag, t-shirt, or wristband…use your imagination. Happy walking!
Good Deed Foundation (www.GoodDeedFoundation.org) is creating simple and powerful ways to address poverty through partnerships with nonprofit organizations and progressive businesses. Through Good Deed, (insert your nonprofit’s name) has been asked as one of a select number of well-respected tri-state nonprofits to test market a new fund-raising approach that has the potential to become a new revenue stream to assist women and families in need.
Good Deed has teamed up with Cabot Creamery, renowned for its award-winning Vermont cheddars, to help provide lasting solutions for poverty and climate change. Cabot has offered to donate 5% of revenues from the tri-state area sale of eight-ounce bars of cheese, with and without the special Good Deed wrappers, during the two-week period in October (5-18). Our goal is to sell 240,000 bars of cheese.
That’s where your help and participation is so very needed and appreciated. This is an opportunity for you to flex your power as a consumer. The average family of four spends about $6,783 per year at a supermarket. This is your chance to “vote” with your purchasing power, to show companies and retailers that you want the money you spend at their stores and on their products to help lift women and families out of poverty.
Please let us know how you can help! For more information call (insert your contact information) or visit the Good Deed Foundation website at www.GoodDeedFoundation.org
Happy cheesing!!
(insert your name & contact information)
Do a good deed! For every 8oz bar of Cabot Cheese your purchase October 5-18 in NY, NJ or CT, a donation will be made to our local nonprofits helping women and families in poverty. For more info, www.GoodDeedFoundation.org
TO FIND CABOT CHEESE FOR SALE NEAR YOU, CLICK OR COPY AND PASTE:
http://www.cabotcheese.com/f1.php?left=menu-ourproducts.html&right=
/store-finder/index.php&top=menu_top.php
MIXIN’ IT UP WITH CABOT RECIPES:
http://www.cabotcheese.com/f1.php?left=menu-recipes.html&right=recipes.php
OCTOBER 5-18, 2008
“Clear the Shelves for a Good Deed”
COUPON REQUEST FORM
“Clear the Shelves for a Good Deed”
COUPON REQUEST FORM
Thank you for participating in the “Clear the Shelves for a Good Deed” campaign to help provide lasting solutions for women and families in poverty in the tri-state area. In order to receive $1 off 2 Cabot Creamery products, please fax or email this completed form to Katherine Winkleman (fax 212-996-3538, winklemnpr@aol.com). For more information, visit www.GoodDeedFoundation.org or call Katherine at 212-996-0443.
NONPROFIT NAME:
NONPROFIT ADDRESS:
YOUR NAME & CONTACT EMAIL, ADDRESS AND TELEPHONE:
HOW MANY COUPONS WOULD YOU LIKE?
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HOW DO YOU PLAN TO DISTRIBUTE THE COUPONS?
OCTOBER 5-18, 2008
“Clear the Shelves for a Good Deed”
PARTICIPATION FORM
“Clear the Shelves for a Good Deed”
PARTICIPATION FORM
Thank you for participating in the “Clear the Shelves for a Good Deed” campaign to help provide lasting solutions for women and families in poverty in the tri-state area. In order to receive acknowledgment of your not-for-profit’s efforts, please fax or email this completed form to Katherine Winkleman (fax 212-996-3538, winklemnpr@aol.com). For more information, visit www.GoodDeedFoundation.org or call Katherine at 212-996-0443.
NONPROFIT NAME:
NONPROFIT ADDRESS:
NONPROFIT WEBSITE ADDRESS FOR HYPERLINK ON GOOD DEED FOUNDATION WEBSITE:
YOUR NAME & CONTACT EMAIL, ADDRESS AND TELEPHONE:
HOW DID YOU FIND OUT ABOUT THE “CLEAR THE SHELVES FOR A GOOD DEED” EFFORT?
PLEASE SHARE WITH US WHAT YOUR ORGANIZATION DID TO URGE PEOPLE TO PURCHASE 8OZ BARS OF CABOT CHEESE OCTOBER 5-18? CHECK ALL THAT APPLY:
- Blasted a “Clear the Shelves for a Good Deed” email to your constituents
- On what dates did you blast the email?
- To how many addresses was it sent?
- What was the text you sent? (type below or include an attachment)
- Added a “Clear the Shelves for a Good Deed” signature to each email
- What were the begin and end dates of using the email signature?
- Was this done agencywide?
- What was the signature you used? (type below or include an attachment)
- Distributed $1 off 2 Cabot products coupon
- How many coupons did you distribute?
- Where and how did you distribute them?
- Conducted other tactics
- Please share specifics of your “Good Deed” actions and strategies.
- Best practices and lessons learned
- Please share which tactics you implemented were most effective, as well as lessons learned to help us improve upon future campaigns.
- Good Deed provides creative ideas for social change and the tools to carry them out
- Good Deed works with nonprofits that provide outreach to the groups and individuals who will take action
- Good Deed works with corporations to co-brand products and services that become vehicles for change
- Good Deed initiates programs that help individuals perform simple acts to make a powerful difference: choose products and services with the Good Deed logo, recycle their cell phones, purchase energy-saving light bulbs, and more
- Good Deed ensures that a minimum of 90% of the funds generated by these simple acts are donated directly to programs helping to dismantle poverty or to organizations seeking solutions to climate change.
- For more information, visit www.GoodDeedFoundation.org
